Controversial Marketing Ethics free essay sample

They also purported that the Calcium level of a bowl of 360-ml soup vending was equal to 4 times of that in a cup of milk. [2] The company took how healthful the soup was as its selling point and deceived consumers the freshness of the soup. What it did is undoubtedly intolerant. Ajisen Ramen’s bad behavior was exposed after many reporters investigated to question the validity of its claims. Disappointedly, its representative professed the soup was made of concentrated soup powder. Yet, it is furious that the spokesman still emphasized the powder was made of fresh pork bones. 1] Besides, concentrated soup not consumed by customers was taken as the sample for testing but the company just quoted the gorgeous statistics without stating clearly what the sample was, masking the fact that there is only 48. 5 mg of Calcium in one bowl of selling soup. [2] Moreover, the company overuses food additives like Sorbitol threatening humans’ health[3] but it still insists the products are nutritious and under quality controls in its website. We will write a custom essay sample on Controversial Marketing Ethics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page [4] That Ajisen Ramen persistently performs wickedly is observable. Three frameworks, including values, stakeholders and processes could analyze Ajisen Ramen’s cheating activity. Processes are varieties used by marketing specialists such as studies and promotions. The company promotes the beauty of its soup by overstatements and tricky food tests, faking customers how its food advantages. Also, it is apparent that consumers are adversely influenced in the stakeholder-oriented framework, they were cheated by exaggerative figures about the Calcium level that led them to choose Ajisen Ramen for meals. For instance, food allergies and even hidden diseases might be attributed to chemicals in the powder after consuming frequently. Moreover, other competitors in food and beverage industry became less competitive as the concept of Ajisen Ramen selling food with better ingredients was in customers’ minds. From the acts by Ajisen Ramen, it is obvious that the company violates values, like honesty as it advertises with overstatements. Seeking profits out of its greed results in upsetting consequences of consumers’ bodies and eventually badly influence its own image. Several conditions sway Ajisen Ramen to infringe marketing ethics. It is a listed company and has to please its shareholders by increasing revenues. Despite this, it should not mislead customers by puffery since this leads to short-term success on profits but long-term failure on ethical images. Next, competitions in the everyday-expanding food industry are more drastic and there are lacks of legal controls by laws in Hong Kong. However, the company should not market falsely, promoting its products by amplified statements due to no official organizations to give the definitions of correct marketing measures.