Annotation from Emma essays

Comment from Emma articles This entry from Emma starts the end to the novel. As the discussion between Mr. Gallant and Emma unfurls both misconstrue the goals of the other. Mr. Gallant accepts that Emma laments over the loss of Frank Churchill while Emma fears that Mr. Noble expects to communicate his connection to Harriet. These bogus suspicions fortify one of the significant subjects of the novel: the impediments of open articulation. Sometimes, very only here and there completes truth have a place with any human revelation; only sometimes would it be able to happen that something is certifiably not somewhat masked, or somewhat mixed up; however where, as for this situation, however the direct is mixed up, the sentiments are not, it may not be extremely material. In help to this citation, when they at long last evacuate the limitations of their dreaded presumptions all turns out to be clear and they at last express their actual affections for one another. Mr. Noble discovers extraordinary troublesomely in co mmunicating his sentiments however; incidentally he ends up with an absence of words. The statement of adoration shared between Mr. Gallant and Emma additionally assists with tieing up most remaining details; in any case, it hints an impediment concerning Harriet. This match further affirms Emmas disappointment at matchmaking having been so cheerfully coordinated herself while likewise looming that the updates on Emmas commitment to Mr. Gallant will smash Harriet. It is now mixed feelings emerge. While Emma is overwhelmed with joy in her match, she additionally feels blame for Harriet and for the vulnerability which lays ahead for Harriet. ... <!

The Holocaust Essays - Antisemitism, The Holocaust, Racism

The Holocaust Generally, the word holocaust implied a strict custom wherein an offering was totally devoured by fire. In current occasions the word holocaust has changed to a darker progressively disastrous significance and alludes to in excess of a strict penance. During World War II, a fire seethed all through Eastern Europe. Weapons, bombs, and military gatherings didn't touch off this fire. This fire consumed seriously in the hearts of men - started by hundreds of years old preference. One man, Adolf Hitler, took this gleam of scorn and fanned the flares. Hitler empowered and fed the coals, spreading them all through Eastern Europe causing far reaching devastation in the quest for an ideal Aryan country. In spite of the fact that the Holocaust is estimated through the span of twelve long years, it doesn't start with the mass homicide of honest casualties. Michael Berenbaum, a overcomer of the Holocaust accepts, Age-old partiality prompted segregation, separation to imprisonment, detainment to end (Altman 1). Along these lines, the movement of preference in the Holocaust started as a gleam of scorn in the core of a pioneer and turned into a bursting inferno expending the lives of the men, ladies, and youngsters who crossed its extreme way. After World War I, the social atmosphere in Germany was discouraging. The German individuals were embarrassed by their nation's destruction and by the terms of the Treaty of Versailles. The budgetary melancholy that come about left a great many people unemployed. The German government was powerless, and the individuals looked for new initiative. These conditions gave a perfect setting to another pioneer, Adolf Hitler, furthermore, his gathering, the National Socialist German Workers Party. Hitler, foolish and incredible, had the option to fan the flares of an antiquated contempt into a wild and crazy holocaust (Altman 12). Likewise with most contempt and partialities, the disdain that powered the Holocaust began with boisterous attack. When Hitler was named chancellor, he convinced the bureau to pronounce a highly sensitive situation permitting him to end all individual flexibility. Among the rights lost were opportunity of press, the right to speak freely of discourse, and opportunity of social occasion. He at that point voiced his convictions in the incomparable Aryan race. As his convictions spread, spoken or obnoxious attack heightened. The individuals who were not viewed as of the ideal Aryan race were sneered and derided. Fred Margulies, a overcomer of the Holocaust, reviews: When I was around ten years of age there was a thump on my flat entryway: and there was my best companion, Hans. What's more, he spat in my face, and he said 'Manfred, you dirtyJew' my closest companion changed for the time being (Shulman 7). The Jews persevered through consuming words hurled at them reliably. From the outset, they were told Jews were not wanted, lastly, they were told Jews were restricted. Jews were by all account not the only ones assaulted. Jehovah Witnesses, impeded people, and outsiders were likewise considered racially what's more, hereditarily poor. These obnoxious ambushes turned into the match that would light an a lot greater fire. Obnoxious ambushes started a shirking of those thought about unwanted. On April 1, 1933, Hitler required a blacklist of every single Jewish business. Nazi tempest troopers remained before stores claimed by Jewish owners holding signs that cautioned: Don't accepting from Jews, The Jews are our adversity, and Buy Aryan (Bachrach 14). Numerous Jews lost their organizations because of the blacklist. Café signs forewarned, No Jews or Dogs Allowed(15). Radio stations and papers became Nazi notice instruments to spread lies about the Jew. Schools trained that the Aryans were the most keen race. Pictures were shown indicating the measures of various minds and continuously delineated the Aryan cerebrum as the biggest. Moreover, the individuals were revealed to it was a transgression against the German individuals, their progenitors, and the Aryans' future to connect with the Jews. The Nazi Gathering appropriated flyers asking unadulterated Germans to stay away from the Jews and to avoid the Star of David with incredible disparagement (Shulman 35). The huge scope evasion of the indecent Germans made German culture progressively responsive to sanctioned segregation. The administration was snappy to pass laws that basically burnt Jewish citizenship and their legitimate remaining inside society. The Nuremberg Laws forestalled shameless Germans from being residents, possessing property, or wedding unadulterated Germans. These laws were further

SP Example

SP Example SP â€" Assignment Example > Table of ContentsNumber range 1-3INTRODUCTIONInformation security policies and strategies are based on a set of guidelines and rules that promote standardized response to some information security issue that can be come across, as a result permitting a team of IT experts to instantly recognize what is being performed in some situation. In addition, information security policies should be placed into situation by any enterprise that has a computer and communication network. However, this kind of policies are very complicated to plan as well as implement, but sound information security policies formulated simply to facilitate an operation to care-for its data with relative ease (Elemental Cyber Security, Inc. , 2011; Levya et al. , 1999). Moreover, information security policy is normally believed to be extremely helpful, profitable and beneficial when an organization is going to start new information technology based project. Additionally, the process and general development of info rmation security policy is sometimes executed in an ad hoc way, however it can be assumed through support of frameworks. In fact, some of these frameworks comprise the codification of existing practice, as others are the outcome of theoretical information system development (Elemental Cyber Security, Inc. , 2011; Levya et al. , 1999). This research report discusses the development of information security policy document for University of Wales, Newport, City Center Campus’s New Digital Forensic and information technology laboratory setup. BACKGROUND University of Wales, Newport, City Center Campus has decided to implement a new technology based Digital Forensic and IT laboratory. For the establishment of such a technology based arrangement we need to keep in mind some of the important aspects of the technology based working and operation. In this scenario we need to consider a lot of critical security related issues and possible attacks those can damage the corporate credibility. Here we need to take care of information and data that need to be managed and maintained for the enhanced corporate performance. CONTEXT FOR IT SERVICE DELIVERY The new technology of University of Wales, Newport, City Center Campus is aimed at offering and delivering enhanced Digital Forensic and information technology laboratory services and management of the corporate data. The new technology is aimed at improving the following areas of the organization: Effective data detection Enhanced data security Better data quality No PlagiarismStudents work assessment Quality knowledge production New mobile technology Easy way of workingBetter data collection Easy management of the data Less confects among data formatsEasy data sharing among all division of the corporate Less or no dirty data METHOD AND APPROACH For the sake of development of the information security policy document for University of Wales, Newport, City Center Campus, we will address the following main questions: Main te chnology needs Possible issues in data Security needsPossible attacks sides Security Attacks nature What technology we having currently What type of facilities are required How can be obtain main objectivesSecurity management needs Security handling tools and technology OBJECTIVE OF SECURITY POLICY As developing a high-quality security policy document will be able to offer the basic support for flourishing accomplishment of security associated projects in the future, this is without a hesitation the initial evaluation that has to be formulated in an attempt to minimize the risk of illegal utilization of some of the precious university's information resources. For University of Wales, Newport, City Center Campus project for Digital Forensic and information technology laboratory implementation; we are going to develop an information security policy that would be aimed at improving the university's security that is the opening of exact yet enforceable safety policy, notifying staff a variety of features of their tasks, general access of university resources as well as describing how responsive information have to be handled. Additionally, the strategy will as well explain in future the meaning of satisfactory utilization, and listing forbidden tasks (Danchev, 2010; Ruskwig, 2011; Abu Dhabi Government, 2011).

Examples of Mixed Metaphors and Cliches

As defined in our glossary, a mixed metaphor is a succession of incongruous or ludicrous comparisons. When two or more metaphors (or cliches) are jumbled together, often illogically, we say that these comparisons are mixed. In Garners Modern American Usage, Bryan A. Garner offers this classic example of a mixed metaphor from a speech by Boyle Roche in the Irish Parliament: Mr. Speaker, I smell a rat. I see him floating in the air. But mark me, sir, I will nip him in the bud. This sort of mixed metaphor may occur when a speaker is so familiar with the figurative sense of a phrase (smell a rat, nip in the bud) that he fails to recognize the absurdity that results from a literal reading. Now and then a writer may deliberately introduce mixed metaphors as a way of exploring an idea. Consider this example from British journalist Lynne Truss: Well, if punctuation is the stitching of language, language comes apart, obviously, and all the buttons fall off. If punctuation provides the traffic signals, words bang into each other and everyone ends up in Minehead. If one can bear for a moment to think of punctuation marks as those invisibly beneficent fairies (Im sorry), our poor deprived language goes parched and pillowless to bed. And if you take the courtesy analogy, a sentence no longer holds the door open for you to walk in, but drops it in your face as you approach. Some readers may be amused by this sort of metaphorical mix; others may find it tiresomely twee. In most cases, mixed metaphors are accidental, and the haphazard juxtaposition of images is likely to be more comical or perplexing than revealing. So stick these examples in your pipe and chew them over. So now what we are dealing with is the rubber meeting the road, and instead of biting the bullet on these issues, we just want to punt.[T]he bill is mostly a stew of spending on existing programs, whatever their warts may be.A friend of mine, talking about the Democratic presidential candidates, tossed out a wonderful mixed metaphor: This is awfully weak tea to have to hang your hat on.The mayor has a heart as big as the Sahara for protecting his police officers, and that is commendable. Unfortunately, he also often strips his gears by failing to engage the clutch when shifting what emanates from his brain to his mouth. The bullets he fires too often land in his own feet.The walls had fallen down and the Windows had opened, making the world much flatter than it had ever been -- but the age of seamless global communication had not yet dawned.Ive spent a lot of time in the subways, said Shwa. Its a dank and dark experience. You feel morbid. The environment contributes to the fear that develops in men and women. The moment that you walk into the bowels of the armpit of the cesspool of crime, you immediately cringe.Anyone who gets in the way of this cunning steamroller will find himself on a card-index file and then in hot -- very hot -- water.A Pentagon staffer, complaining that efforts to reform the military have been too timid: Its just ham-fisted salami-slicing by the bean counters.All at once, he was alone in this noisy hive with no place to roost.Top Bush hands are starting to get sweaty about where they left their fingerprints. Scapegoating the rotten apples at the bottom of the militarys barrel may not be a slam-dunk escape route from accountability anymore.It is easy to condemn Thurmond, Byrd and their fellow pork barons. Few of us would hail a career spent stewarding the federal gravy train as the vocation of a statesman.Rather than wallowing in tears, let this passionate community strike while the iron is hot. It probably won’t cost the National P ark Service a single penny, will be no skin off its nose, will heal the community and it presents a golden opportunity for first-person interpretation.Federal Judge Susan Webber Wright stepped up to the plate and called a foul.[Robert D.] Kaplan keeps getting into scrapes at the keyboard. I wanted a visual sense of the socioeconomic stew in which Al Qaeda flourished. You smile in admiration, as at something rare, like a triple play; its a double mixed metaphor. Remember this: Keep an eye on your metaphors and an ear to the ground so that you dont end up with your foot in your mouth. Sources Lynne Truss,  Eats, Shoots Leaves: The Zero Tolerance Approach to Punctuation, 2003 Chicago Tribune, cited by  The New Yorker, August 13, 2007 The New York Times, January 27, 2009 Montgomery Advertiser, Alabama, cited by  The New Yorker, November 16, 1987 Bob Herbert, Behind the Curtain,  The New York Times, November 27, 2007 Thomas L. Friedman,  The World Is Flat: A Brief History of the Twenty-First Century, 2005 Our Town, N.Y., cited by  The New Yorker, March 27, 2000 Len Deighton,  Winter: A Novel of a Berlin Family, 1988 The Wall Street Journal, May 9, 1997 Tom Wolfe,  The Bonfire of the Vanities Frank Rich,  The New York Times, July 18, 2008 Jonathan Freedland,  Bring Home The Revolution, 1998 Daily Astorian, cited by  The New Yorker, April 21, 2006 Catherine Crier,  The Case Against Lawyers, 2002 David Lipsky, Appropriating the Globe,  The New York Times, November 27, 2005 Garner, Bryan A. Garners Modern American Usage. 2nd Edition, Oxford University Press, October 30, 2003.

Ama Marketing and Definition - 5314 Words

The American Marketing Association’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision Gregory T. Gundlach and William L. Wilkie In a follow-up to the fall 2007 special section of Journal of Public Policy Marketing that examined implications of the American Marketing Association’s (AMA’s) 2004 definition of marketing, the authors examine the AMA’s revision of its definition—the new 2007 definition of marketing. The article first describes the concerns about the 2004 offering and then traces the process taken by the AMA to consider these issues and revise the definition. The authors conclude that the new definition addresses many of the major issues with the 2004 definition that had been identified by scholars†¦show more content†¦In addition, commentary can be found in Lusch and Vargo (2006) (e.g., essays by Laczniak 2006; Lehmann 2006; Levy 2006; Wilkie and Moore 2006). 4Three of these people—Shelby D. Hunt, William L. Wilkie, and Debra J. Ringold (as AMA chairperson)—were especially involved in the facilitation of this process. 5Edited by Gregory T. Gundlac h (2007), the special section contributors included Debra J. Ringold and Barton A. Weitz, Robert F. Lusch, William L. Wilkie and Elizabeth S. Moore, Shelby D. Hunt, George M. Zinkhan and Brian C. Williams, David Glen Mick, Clifford J. Shultz II, and Jagdish N. Sheth and Can Uslay. Journal of Public Policy Marketing Vol. 28 (2) Fall 2009, 259–264 Gregory T. Gundlach is Coggin Distinguished Professor of Marketing, Department of Marketing Logistics, University of North Florida, and Senior Research Fellow, American Antitrust Institute, Washington, D.C. (e-mail: ggundlac@unf.edu). William L. Wilkie is Nathe Professor of Marketing, College of Business, University of Notre Dame (e-mail: wwilkie@nd.edu).  © 2009, American Marketing Association ISSN: 0743-9156 (print), 1547-7207 (electronic) 259 260 AMA’s New Definition of Marketing long been recognized to be vital parts of marketing. Defining marketing in a way that captured all the constituents involved in marketing was considered essential to anyShow MoreRelatedCompare Alternative Definition of Marketing913 Words   |  4 Pages1a. Marketing term appeared firstly in United State in the early 20th century and then spread to Europe and Asia. In the meantime, there are many definitions of Marketing given by leading organisations and experts in the fields of economy such as: Kotler, CIM, AMA†¦ - Definition of Chartered Institute of Marketing (CIM): â€Å"Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitably†. - Definition of Philip Kotler: Read MoreMarketing/Marketing Strategy750 Words   |  3 PagesMarketing is â€Å"The art and science of creating demand to drive profitable growth.†Ã‚  David W. Mischler – President, Altascend Consulting This definition describes marketing as an art and a science which is perfectly correct as marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropologyRead MoreThe Concept of Marketing and Its Application1258 Words   |  5 PagesThe Concept of Marketing and Its Application Phase 1 Marketing is an essential function for most commercial organizations: it is more than simply advertising to tell people about a product. There is on singular definition of marketing, to determine a personal definition, a reviewed of some existing approaches may be assessed. The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchangingRead MoreThe Impact Of Political Media On The Political Process Of The United States Essay887 Words   |  4 Pagesstudy. 1.1 Political marketing: Definition, History and Scholarship. Political marketing has established itself as a substantial segment of the political process and as a field of academia. Marketing theory has been influenced by different disciplines it has also contributed, to the development of other academic areas within management studies (Day, 1992 ; Hunt and Lambe, 2000 ).Political marketing has been conceived as a sub-discipline of mainstream marketing, thus its definitions have echoed evolutionsRead MoreMarketing As A One Dimensional Discipline1323 Words   |  6 Pages According to the definition from AMA (American marketing association), marketing is an activity that can leads to creation, delivery as well as exchange of products and services that are available to consumers and society at large (AMA,2016). In marketing studies, Hackley (2009) said that marketing has been considered as a one-dimensional discipline to solve problems. It simply means that similar results can be attained by just following one marketing activity or aspect. 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Therefore, it is essential for businesses to fully understand hot marketing affects them. This essay will further explore marketing as a business philosophy, the customer values providedRead MoreMarketing Definition1002 Words   |  5 PagesMarketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing orRead MoreDefining Marketing - Importance of Marketing in Organizational Success1005 Words   |  5 PagesDefining Marketing Michelle Watson Marketing 421 April 16, 2012 Kim Wm. Houseman Definition of Marketing Marketing is often misunderstood. Ask the average person how they would define marketing and a majority would reply with something along the lines of commercials, ads, brochures, and other items used to market a business. Marketing is complex. It is a process, a practice, and a philosophy. As a process, it moves goods and services from an idea all the way throughRead MoreMarketing Concept804 Words   |  4 PagesMSc. in Marketing Università © Paris 1-Panthà ©on-Sorbonne EXCERCISE PRINCIPLES OF MARKETING VATC/IAE – Broward Program Term: Winter 2012 HCMC 2012 ------------------------------------------------- CHAPTER 1 ------------------------------------------------- MARKETING’S VALUE TO CONSUMERS, FIRMS, AND SOCIETY PART 1: TRUE OR FALSE 1. Marketing is important to every consumer Answer: 2. Marketing and Selling are basically synonymous terms. Answer: 3. The marketing concept

Classical Conditioning in My Life Free Essays

I experienced a food aversion when I took an anti-allergy medicine with water. When I was seven, I had an allergy on cats. When the allergy started, I took very nasty and bitter pills with water. We will write a custom essay sample on Classical Conditioning in My Life or any similar topic only for you Order Now In time whenever I drank water without the pills, I felt bitterness in my mouth. I didn’t drink water since then. Only in five years I started to drink water again. At first I felt bitterness in my mouth from the medicine which I took with water together. Therefore my unconditioned stimulus was the medicine, and the unconditioned response was the bitterness. When I didn’t have cats around anymore and stopped to use the medicine, I felt bitterness whenever I drank the water. Therefore my conditioned stimulus was the water while the conditioned response was the bitterness. Adolescent Emotional Experience When I lived in Russia, I often came home from school in a bad mood because I could not get along with my classmates. When I came from school, I tried to relax and either watched the movie or to do other things. Once I tried to relax by listening to the songs. I put my favorite song on and listened. Somehow I started to go over the things that happened at school. I became sad because I realized that I had no friends except for my family. The next few days I spent time listening to that song again. However, now that song made me feel sad. Now I don’t listen to that song because I don’t want to feel sad again. In this case the unconditioned stimulus is the things that happened at school while the unconditioned response is my sadness and loneliness because when I remembered them I felt bad. The conditioned stimulus is the song and the conditioned response is sadness because whenever I listened to that song I became sad. Fear or Phobia My friend is afraid of the large vehicles. When she was a child, she walked with her mother a lot. The park was far away from home, so they had to walk near the road to come there. The big vehicles were noisy. She didn’t like the noise in general. Later she was scared every time the vehicles beeped and started to cry. She was afraid of the loud and quick noises, and she still is. Now she closes her ears every time the noisy vehicle approaches. The unconditioned stimulus is the noise which caused the fear, the unconditioned response. The conditioned stimulus is the big vehicles which later produced the fear, the conditioned response. How to cite Classical Conditioning in My Life, Papers

Johnson Toy Company free essay sample

Introduction Efficiency and success of any organization is measured by the effect of its policies to successfully manage its operation. Lack of policies creates confusions among employees and impacts the effectiveness of the organization. As a result of its failing return policy, Johnson Toy Company is challenged with major revenue losses and is considering measures to correctly deal with the problem. Purpose of Paper The purpose of this paper is to propose a new policy that Johnson Toy Company can adapt to handle product returns. The paper will highlight detailed instructions for its distribution and accounting departments to handle returns. Additionally, the paper will recommend a short-term policy proposal to immediately deal with the Jungle Jim dolls crisis and handle the large returns from its venders and retailers. Overview of Paper Failing investments can create crisis for companies and huge revenue losses and can wipe out all of their profits. Johnson Toy Company was challenged with such situation when its investment of the Jungle Jim dolls failed because of a sexual incident caused by the television actor who portrayed the Jungle Jim the Jogger dolls. We will write a custom essay sample on Johnson Toy Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The company realized that its current return policy is ineffective and incapable of handling the large stocks of Jungle Jim dolls returns. The company is taking immediate measures to overcome the problem and effectively deal with its large stocks of returns appearing at its warehouses. A new return policy is recommended by developing a new customer service department to strictly deal with product returns while maintaining customers’ satisfactions. Main Body It is clearly that Johnson Toy Company’s return policy was not working and the company has to adapt a policy that is clear, organized and easy to follow by its employees and customers. Return policies are not about making a profit for the company; rather it is an important part of the company’s overall customer service. It should always focus on establishing excellent relationship with customers. To establish a solid return policy the company must first selects the appropriate policy that is suitable to its specific  situation and insures the satisfactions of its customers. The right policy should be clear and easy for employees and customers to understand. It should also be clearly posted in places that are easy for customers to see. A good return policy will cost you but it will insure your customers are happy and are coming back for more purchases. Remember, bringing a new customer may cost you way more than just satisfying a loyal customer. Another fact is that customers are not always 100% sure about the product they are about to purchase and a good return policy will provide an assurance and encourage them to purchase your products. This approach will lead to increases in sales and helps the company pays for the costs of its return policy while maintaining customer’s satisfactions. Kim Wansink (2012) confirm that hassle-free return policy improves consumers’ evaluation of company products performance. Many customers build their purchase decisions based on how convenience the company’s return policy. To attract more customers’ base and insure satisfactions of customers the following policy is recommended for Johnson Toy Company: The company should start by appointing customer services employees to manage returns. Setup a space in company warehouses specifically for returned items. Make sure return s are not mixed with other inventories. Develop a procedures outlined the process of receiving and handling the returns. Make sure customer service employees are well trained on the process of receiving merchandise, warehouse, inventory and handling of returns. Maintain a computerized system to track the process of returns to enable managers at all time to track and manage the returns. This process will allow managers will make wise decisions on how to dispose and recycle returns. After the development of the return policy the company should advertise its return policy to its customers and use it as a sales tool to market its products. This should generate more sales, increase your profit margin and creates enough funds and make up for costs of the returns. Your customers and suppliers will appreciate your product assurance, purchase more products and continue to be loyal. This will lead to strong partnerships with your suppliers and customers alike and promote your business. The company should insure its employees are well knowledgeable about the company’s vision to support easy and convenience returns and make the returns pleasurable experience. Additionally, employees should also be trained on how to effectively accept  the returns and reduce customers’ waiting time to insure customers are not frustrated with the process. Remember, customers are already unpleasant to come back to the store to exchange or return items. They are losing money and time by driving back and force to the stores to facilitate the returns. Employees working at the return department must be motivated with a smile in their faces to keep customers happy and better deal with frustrated customers. Unmotivated employees don’t know how to create pleasant experiences for annoyed customers. Untrained employees will create a back log and make customers wait for long times and add to their frustrations. They will end up losing your valuable customers. Evanschitzky, Sharma Catja (2012) found that employee attitudes and motivation pays a positive impact on customer satisfactions and establishing a long-lasting profitable relation between the company and its customers. Company department and staff managers should be well trained on company return policy to correctly support and properly enforce company policies. The company distribution department plays an important role in the success or failure of the company’s return policy. The written return policy should describe the entire process step-by-step staring with accepting returns from customers, warehousing and inventory returns. The return policy should be clearly written and easily understood by employees. Efficient process will help managers make rapid decisions to reuse or dispose returns. Reducing the cost of inventory is dependent on the company’s ability to track and properly dispose returns. Van, Salomon, Dekker Luk (1999) believe increases in time returns spent in warehouses raises the total inventory costs and manufactures should attempt to reduce the time inventories are maintained in warehouses to reduce overall system costs. Returned inventory should be recorded and inf ormation should be automated and entered into databases accessible by management. Financial and accounting managers use this information to make financial decisions and prepare financial statements. Financial reports are evaluated by top management to determine company’s financial position and make intelligent financial decisions. Johnson Toy Company must accept the fact that this year the company will lose money because of the unexpected Jungle Jim dolls crisis. This is an unusual circumstances and the company’s investment decision was impacted by the action of the television actor who portrayed the Jungle Jim doll as a  result of involving in a widely publicized sexual incident. This incident allowed management to recognize the ineffectiveness of its return policy and it was considered as a wakeup call for the company to rebuild its return policy. Top management should empower a team of managers to process the returns of Jungle Jim dolls and negotiate with retailers and venders on the best way to collect the returns at the lowest cost possible. This will facilitate a discussion with retailers to determine best possible way to complete the returns at the lowest costs possible for the company. Venders and retailers will be encouraged to work with company staffs to reduce the costs of returns and delivery charges. Retailers will be pleased with company’s approach to help collect back unsold dolls from their shelves and warehouses and it will leave a long lasting impression. Successful collections of the dolls will encourage retailers to come back to the company for more sales. This policy will help build strong relationships and create partners with retailers and suppliers. Duran, Jose Fernando (1999) found that cooperation between venders and its suppliers is the basic principle for cost reductions and it will help improve product, create trust and improve communications with suppliers. The entire process will create a good experience and leave a positive impression on its customers. The management team will be responsible for working out the details of the returns by selecting the proper shipping methods and companies at the lowest costs possible. In some cases products may be collected at certain locations near retailers and venders and consolidated for shipments to company warehouses to reduce shipping costs. After the collection of all Jungle Jim dolls the company is now ready to account for all dolls and make decisions on how to recycle or depose them to recover some of the production costs. Additionally, the dolls can be donated to needy children to obtain tax credits and help recover some of the production costs. A decision must be made as soon as possible to avoid inventory costs associates with warehousing and handling of the returns. A good solid proactive return policy will increase efficiency, speed services, reduce inventory costs and insure customersâ €™ satisfactions. Conclusion – Summary of Main Points Johnson Toy Company was challenged with receiving large amount of returns as  a result of its investment failure in the production of the Jungle Jim dolls. The crisis wiped out the company’s revenues for the entire year and caused huge losses. Management was able to recognize its ineffective return policy and is taking immediate measures to correct the problem. A team of managers is assembled for short term resolution to handle the Jungle Jim dolls crisis and collect the returns from retailers and venders. A recommendation is provided to management to establish a new customer service department strictly responsible for all company returns in order to reduce company’s inventory, cut costs and insure customers are satisfied.